Hooks are (almost) everything. Your game without a good hook is a fishing rod without one. You have most of what you need to catch your target, but the hook makes it insanely easier. Read my first selection to discover my take on the subject. Hey folks, welcome to Valentin’s kickass hooks selection #2 […]
Valentin’s kickass hooks selection #2 – Bugs, gnomes and houses Read More »
Marketing Hooks. Hooks might make you think about fishing, Peter Pan, or dating. To me, it’s synonym of success. Or at least, on a marketing level. Marketing hooks are not everything. You won’t catch big fishes, or fishes altogether, with only a hook. You need a fishing rod to do that. In our
Valentin’s Kickass marketing hooks #1 Read More »
Game pricing can be a tough bit when it comes to indie gaming. Setting the bar too low will lead to potentially low income and induce low quality, while fixing an over evaluated price might generate negative reviews and refunds. Once again, I won’t give you any magic recipe here, rather some ingredients on how
Game pricing thanks to neurosciences through absurdity Read More »
Game marketing is based on 4 key elements, also known as the 4 Ps: Product (your game), Pricing, Placement and promotion. So it’s not just about tweeting around and contacting press and content creators. Technical marketing note: the 4 Ps are also called the marketing mix. Hence the DJ as a cover image. Yes,
What is game marketing? Marketing mix Part 1 : Product Read More »
Reddit Gaming subs can be amazing for gamedevs, but it can also give them serious headaches. Be sure that the same goes for marketers though. So here is reddit 101 for anyone that would like to have a look there, and if you’re a gamedev, you definitely should. (6 minutes read) Developers most
Reddit gaming section exploration: notes after 111 days (reddit 101) Read More »
(5 minute read) In this 4 parts article, we’ll talk about 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales wise (but they have other qualities). Here’s the last part, presenting crowdfunding and some ideas that are sometimes forgotten by
In this 4 parts article, we’ll talk about 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales wise (but they have other qualities). Here’s part 3, presenting social media with a focus on when and why use them (or why not).
(6 minute read) Here’s part 2 of this 4 parts article, delving through gaming media, and how to write a perfect email to them and content creators. I’m guiding you through 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales
10 things to promote your indie game… – Part 2 : gaming media and emailing for outreach Read More »
Steam next fest, festivals and content creators are 3 of the most efficient ways to get sales and wishlists. Care to know how?
