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Game pricing can be a tough bit when it comes to indie gaming. Setting the bar too low will lead to potentially low income and induce low quality, while fixing an over evaluated price might generate negative reviews and refunds. Once again, I won’t give you any magic recipe here, rather some ingredients on how […]

Game marketing is based on 4 key elements, also known as the 4 Ps: Product (your game), Pricing, Placement and promotion. So it’s not just about tweeting around and contacting press and content creators.   Technical marketing note: the 4 Ps are also called the marketing mix. Hence the DJ as a cover image. Yes,

Reddit Gaming subs can be amazing for gamedevs, but it can also give them serious headaches. Be sure that the same goes for marketers though. So here is reddit 101 for anyone that would like to have a look there, and if you’re a gamedev, you definitely should.   (6 minutes read)   Developers most

(5 minute read)   In this 4 parts article, we’ll talk about 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales wise (but they have other qualities). Here’s the last part, presenting crowdfunding and some ideas that are sometimes forgotten by

In this 4 parts article, we’ll talk about 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales wise (but they have other qualities). Here’s part 3, presenting social media with a focus on when and why use them (or why not).

(6 minute read)   Here’s part 2 of this 4 parts article, delving through gaming media, and how to write a perfect email to them and content creators. I’m guiding you through 10 marketing actions you can use to promote your indie game, ranging from super effective and trendy to less effective, wishlists and sales

Steam next fest, festivals and content creators are 3 of the most efficient ways to get sales and wishlists. Care to know how?